Who Says?
Hypothetical Brief "A social entrepreneur, Camila G., has come up with a concept for an order-online, healthy-fast-food business, and wants you to develop a prototype for a mobile app to take the business one step closer to launching."
The brand is called “Who says?” and the tag line is “Who says you don’t make friends with salad?” It is a customise-your-own salad concept that is focused on consumers who care about the provenance of their food (i.e., locally sourced, sustainably grown food)
App Prototype, Figma Project
2023
Prototyping
A large part of the branding is that Who Says? has status as a B-CorpLinks to an external site, meaning that it is required to have a positive social impact and respect all stakeholders.
Achieved through;
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Transparent sourcing
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Community-centred design
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Ethical simplicity
Testing
A large part of the branding is that Who Says? has status as a B-CorpLinks to an external site, meaning that it is required to have a positive social impact and respect all stakeholders.
User testing revealed certain opportunities;
improving clarity around ingredient provenance, reducing overwhelm in the customisation flow, better communicating the brand’s B-Corp mission, and streamlining checkout. In response, I refined ingredient cards with clear sourcing icons and detail modals, introduced smart defaults and grouped categories for easier selection, embedded micro storytelling to highlight social impact, and simplified checkout with express payment and quick re-ordering. These changes reduced decision fatigue, strengthened the sustainability narrative, and improved the overall speed and ease of ordering bringing the concept closer to a polished, user-centred launch ready product.
